FooDization: The role of digital technologies for cleaner food production

FooDization explores how food firms employ digital data to innovate their production process and how cleaner production innovation influences value proposition. Food is essential for life, but its production causes the overexploitation of natural resources. Customers’ awareness of sustainable food production is only poorly growing. Still, the ecosystem is sending explicit signs requiring an urgent shift towards cleaner food production, which also must capture the consumer’s preference. Sustainable economic growth is impossible without significant changes in firms' and customers’ behaviour. Digital transformation is pivotal to cleaner production. The most helpful for firms is to exploit the digital data generated by digital technologies about using natural resources during food production to reduce environmental impact. Yet, we still lack a clear understanding of how food production firms exploit digital data to foster cleaner production innovations and shape the value proposition.